Page
3
The 90s has actually been kind of
a decade of the gadget. The invention of digital everything and the
proliferation of media, including satellites and all those kinds of
things, really came into their own only at the end of the 20th Century.
We're right in the sweet spot at the moment where the
audio-visualization of media, both in and out of the classroom, is
accepted. The obstacles are pretty much diminished. Almost every
college and university in the United States today is offering online
courses using some level of media. It's becoming more personal rather
than less personal. Both mass media and individualized use of
communication is booming on all sides. In the Georgia Medical College,
for example, they have an experiment going on whereby patients are
being treated by physicians in central locations who are using their
computers with cameras. This kind of thing is spreading in all forms of
distributed learning. Online is a term that is fading and the notion of
learning is really more of being distributed. I mean, knowledge is
portable, it's pliable, it can fly through the air.
At USC, they've had big projects
going now in visual learning. And one of the arguments is that if we
hadn't developed alpha-numeric processing, the use of alphabet and
numbers, we would be much more sophisticated in audio and visual
communications today than we are.
IMS
Global: Back in the 70s and early 80s, everybody was talking
about distance learning and how technology was going to revolutionize
the way in which we teach and learn. It seems like that prediction sort
of fizzled initially, and that it's only within the last decade that
we've seen some of those visions come to fruition. Did higher education
initially go down the wrong path or was technology simply not advanced
enough to meet the expectation?
BL:
I don't think we stumbled at all. I think it's been a process of
evolution, competition, invention and it just takes time. Pick any
device. Pick the airplane. The first airplane flew 5,000 yards, then it
was a fixed-wing plane that barely flew. Then they added a second
engine. How many years does it take to do those things? It takes
generations, and I think the cycle is pretty consistent. In my
experience, as I look back from the evolution of the book and all of
the things that we know about, they continue to get better, they
continue to be used more effectively and we continue to improve their
applications in the learning environment. For example, if we go back to
the 50s, we cut our teeth on programmed instruction and people learned
to write around the use of objectives and put materials together. In
the 80s, I was part of Philips Interactive Media, which was, at that
time, the largest interactive media company in the world. We made a lot
of breakthroughs. The interesting thing is there were a lot of formats
out there at that time, as there always are, CDI, CD-ROM, CD-TV, the
whole alphabet soup. They were all trying to do the same thing.
Capitalism was at work, people were trying to get proprietary ownership
of certain things they could invest in. Little by little, the dominant
technologies in media prevailed whether they were the best or not. It's
still argued in computer circles whether MS-DOS was the best operating
system at the time or not. It just became the standard and Microsoft
became what it did because of what they did. History is littered with
the carcasses of formats that were really quite good but were part of
the convergence. So going back to your question, I really don't think
it has been a false start. It's just a process of research and
development and I think we've just barely scratched the surface yet in
the use of media and learning.